Corporate identity design for a culinary restaurant located in Cabanyal in Valencia. The project included the creation of a suggestive branding for the brand, its application to the different touch points of the restaurant, as well as the design of the web prototype for its subsequent development.
Xaruga's visual identity was born from the idea of the tool that was used in the past to plough the soil and create furrows to plant seeds and its connection with a modern yet traditional cuisine. Thus, a typography was sought that would help to transmit the brand's values and, as if it were a sauce, it was ploughed to create this characteristic furrow in the logo.
